Khansa Masood, Muhammad Khizar Hayat and Imran Sadiq 2025. EXPLORING THE LEADING DRIVERS OF FIRM COMPETITIVENESS: THE MEDIATING ROLE OF TECHNOLOGICAL INNOVATION. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT. 4, 2 (Apr. 2025), 39–51. DOI:https://doi.org/10.53664/JSSD/04-02-2025-04-39-51.