Maryam Shareef, Dr. Rakhshanda Kousar, Dr. Javaria Nasir, Ammara Azam and Raza Fatime 2026. ANALYZING HOW DIGITAL MARKETING AFFECTS TOURISTS’ DECISION-MAKING AND SPENDING BEHAVIOR IN THE TOURISM INDUSTRY. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT. 5, 8 (Oct. 2026), 451–472. DOI:https://doi.org/10.59075/jssd.v5i8.396.