Khansa Masood, Muhammad Khizar Hayat, & Imran Sadiq. (2025). EXPLORING THE LEADING DRIVERS OF FIRM COMPETITIVENESS: THE MEDIATING ROLE OF TECHNOLOGICAL INNOVATION. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, 4(2), 39–51. https://doi.org/10.53664/JSSD/04-02-2025-04-39-51