KHANSA MASOOD; MUHAMMAD KHIZAR HAYAT; IMRAN SADIQ. EXPLORING THE LEADING DRIVERS OF FIRM COMPETITIVENESS: THE MEDIATING ROLE OF TECHNOLOGICAL INNOVATION. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, [S. l.], v. 4, n. 2, p. 39–51, 2025. DOI: 10.53664/JSSD/04-02-2025-04-39-51. Disponível em: https://www.jssd.org.pk/index.php/jssd/article/view/168. Acesso em: 26 jul. 2025.