MIRZA IMRAN-UL-HAQUE; ABDUL MANAN KHALID; HASSAN ASHRAF BUTT. IMPACT OF BEHAVIOURAL PREDICTING AI TOOLS IN DIGITAL FASHION RETAIL MARKETING. TARGETING, RE-TARGETING, HYPER-TARGETING! . JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, [S. l.], v. 5, n. 1, p. 30–45, 2026. DOI: 10.53664/JSSD/05-01-2026-03-30-45. Disponível em: https://www.jssd.org.pk/index.php/jssd/article/view/214. Acesso em: 6 apr. 2026.