MAIDA SHAFIQ; MARYAM SALEEM; SADAF NOOR; RIFFAT GILL; AISHA SALEEM. SOCIAL MEDIA ENGAGEMENT AND BRAND LOYALTY IN DIRECT-TO-CONSUMER BRANDS: A MODERATED MEDIATION MODEL. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, [S. l.], v. 5, n. 8, p. 101–121, 2026. DOI: 10.59075/jssd.v5i8.355. Disponível em: https://www.jssd.org.pk/index.php/jssd/article/view/355. Acesso em: 8 oct. 2026.