MARYAM SHAREEF; DR. RAKHSHANDA KOUSAR; DR. JAVARIA NASIR; AMMARA AZAM; RAZA FATIME. ANALYZING HOW DIGITAL MARKETING AFFECTS TOURISTS’ DECISION-MAKING AND SPENDING BEHAVIOR IN THE TOURISM INDUSTRY. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, [S. l.], v. 5, n. 8, p. 451–472, 2026. DOI: 10.59075/jssd.v5i8.396. Disponível em: https://www.jssd.org.pk/index.php/jssd/article/view/396. Acesso em: 22 oct. 2026.