SOBIA FATIMA; ABDUL KARIM JAMALI; RAZIA ABBAS. BIG DATA IN INFORMATION SERVICES IN PAKISTAN: EXPLORING DIGITAL ECOSYSTEMS FOR SERVICE PERFORMANCE. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, [S. l.], v. 5, n. 1, p. 372–391, 2026. DOI: 10.59075/jssd.v5i1.398. Disponível em: https://www.jssd.org.pk/index.php/jssd/article/view/398. Acesso em: 24 oct. 2026.