Mirza Imran-Ul-Haque, Abdul Manan Khalid, Hassan Ashraf Butt. IMPACT OF BEHAVIOURAL PREDICTING AI TOOLS IN DIGITAL FASHION RETAIL MARKETING. TARGETING, RE-TARGETING, HYPER-TARGETING! . JSSD [Internet]. 2026 Feb. 24 [cited 2026 Apr. 6];5(1):30-45. Available from: https://www.jssd.org.pk/index.php/jssd/article/view/214