Syeda Roshaan Jamil Habibi, Tayyab Ali Baig, Mansoor Ahmed Soomro. THE IMPACT OF DE INFLUENCING CONTENT ON GENERATION Z CONSUMER SKEPTICISM AND PURCHASE DECISIONS. JSSD [Internet]. 2026 Jun. 6 [cited 2026 Sep. 18];5(4):44-60. Available from: https://www.jssd.org.pk/index.php/jssd/article/view/250