Saad Zafar, Sohail Ashraf, Tahreem Raza. THE INVESTMENT DECISION-MAKING: UNDERSTANDING OVERCONFIDENCE, HERDING AND RISK AVERSION AMONG INDIVIDUAL INVESTORS. JSSD [Internet]. 2024 Feb. 13 [cited 2025 Oct. 3];3(1):32-44. Available from: https://www.jssd.org.pk/index.php/jssd/article/view/64